Julianne Braverman- "Do you think that you would be able to give up your cell phone for a day? A week? and be able to get through the few days not being connected at all times?"
I absolutely could give up my iphone for a week. I agree 100% of what you have to say about our generation and or reliance on technology. It has changed us as people and as a community, more often then not when passing by a stranger on the sidewalk do we acknowledge one another with a simple "hello" or "good day". As a generation we communicate more than any past but one would never know by seeing us in those situations. A week without cell phones would be monumental in close quarter productivity, I feel that face to face communication is the most effective form of exchanging ideas.
Julianne's Blog
Sunday, February 24, 2013
Adding a New Product Line to an Existing Product Mix
After our lecture Thursday February 21st, involving the definition of a product, the differences between product items, lines, and mixes and the benefits of product lines I started to think of different scenarios. For example, lets say there is a company in good standing with a product mix rich with history and popularity with the consumer market. However, even with a loyal customer base they struggle to bring in new customers, do they add an additional product item? line?
Is this too much of a gamble? With a steady and loyal customer base the company has the funds to do so, but are they willing to spend all that money to introduce something new that could possibly flop? or damage the name the company has made for itself in its rich history?
Should the company hit? or stay?
Is this too much of a gamble? With a steady and loyal customer base the company has the funds to do so, but are they willing to spend all that money to introduce something new that could possibly flop? or damage the name the company has made for itself in its rich history?
Should the company hit? or stay?
Sunday, February 17, 2013
Response To Christopher Naples Regulation Question
"If government regulation looked out for our best interests then why would a product such as cigarettes and tobacco in general be allowed to be marketed, sold and profited on when it is well known to cause cancer?" -Naples
This is a sore subject for many people in regards to the obvious health risks. I feel that the reason why these products are marketed is because they are still legal to buy and sell, thus the exchange is contributing to the economy. Now as for the health risks, you need to consider that any advertisement is not suggesting to smoke a pack a day or chew a whole tin, it is up to the consumers digression to use these products in moderation. I do understand that cancer can still be prevalent in someone who uses in moderation, but the chances are further and few between.
This is a sore subject for many people in regards to the obvious health risks. I feel that the reason why these products are marketed is because they are still legal to buy and sell, thus the exchange is contributing to the economy. Now as for the health risks, you need to consider that any advertisement is not suggesting to smoke a pack a day or chew a whole tin, it is up to the consumers digression to use these products in moderation. I do understand that cancer can still be prevalent in someone who uses in moderation, but the chances are further and few between.
Out With the Old and In With the New?
In the last year the world of golf saw some drastic and popularly discussed changes have been made, from the belly/long putter to Rory's turn to Nike. As one of golf's top athletes, Rory Mcilory had numerous endorsements ranging from Titleist to Oakley. In the end of last year Mcilroy went public with his plan to drop all endorsements and have a solo standing with Nike, a complete sponsor 180.
Recently Nike aired a new commercial promoting Miclroy as the new team member along with, "all time great" Tiger Woods. The idea of this commercial is where, for me, things get confusing... It may seem that Nike is simply promoting a new team member, but for someone who follows golf may see something different. Many people are aware of Tigers swift fall from the top after the turmoil withing his private life, they are also aware that he truly never came back to the player he once was. Now after watching this commercial, you may see what I see, which is Nike showing us that Tiger is on his way out and Mcilroy will be taking the reigns
http://www.youtube.com/watch?v=R3z_DWZqW8I
Do you feel that there is an underlying story here?
Recently Nike aired a new commercial promoting Miclroy as the new team member along with, "all time great" Tiger Woods. The idea of this commercial is where, for me, things get confusing... It may seem that Nike is simply promoting a new team member, but for someone who follows golf may see something different. Many people are aware of Tigers swift fall from the top after the turmoil withing his private life, they are also aware that he truly never came back to the player he once was. Now after watching this commercial, you may see what I see, which is Nike showing us that Tiger is on his way out and Mcilroy will be taking the reigns
http://www.youtube.com/watch?v=R3z_DWZqW8I
Do you feel that there is an underlying story here?
Wednesday, February 6, 2013
Response to Arthur Brockelman's: "Superbowl Advertising: Entertainment vs. Product Information"
Arthur, I understand exactly what you are saying here, and wonder myself if viewers think that some commercials are stretching it too far and are deviating from the targeted product. here are my thoughts...
When it comes to Super Bowl ads there is a certain level of expectations that we all have, right? So, in this particular situation, I feel that it is almost necessary that these commercials are more heavily entertainment based. In the big picture, if a commercial is entertaining enough and at least contains the company or product name in an obvious frame, than a viewer will be compelled to see more and visit said companies web page. For example, during the Super Bowl this year, I saw an ad for Mercedes-Benz that depicted a scenario of a man signing his sole away to the devil in order to have a (typically high priced) Mercedes, the glory of the car flashed before his eyes, and when he was finished, before signing, he read a billboard advertising the new 2013 Mercedes starting at 29,995. And that was the only information given. The next day, I remembered that commercial and had to visit Mercedes web page to look more into that car and see why it was only $30K!. So to answer your question, finding the right balance is key for the everyday commercial, however the Super Bowl is a special occasion.
When it comes to Super Bowl ads there is a certain level of expectations that we all have, right? So, in this particular situation, I feel that it is almost necessary that these commercials are more heavily entertainment based. In the big picture, if a commercial is entertaining enough and at least contains the company or product name in an obvious frame, than a viewer will be compelled to see more and visit said companies web page. For example, during the Super Bowl this year, I saw an ad for Mercedes-Benz that depicted a scenario of a man signing his sole away to the devil in order to have a (typically high priced) Mercedes, the glory of the car flashed before his eyes, and when he was finished, before signing, he read a billboard advertising the new 2013 Mercedes starting at 29,995. And that was the only information given. The next day, I remembered that commercial and had to visit Mercedes web page to look more into that car and see why it was only $30K!. So to answer your question, finding the right balance is key for the everyday commercial, however the Super Bowl is a special occasion.
Customer Satisfaction Vs. Customer Value
The Question is, "Are customer satisfaction and customer value interdependent, or mutually exclusive?" This question is not so black and white and is heavily determined by the way in which an individual views and defines both customer satisfaction and value. In my experience and new found knowledge I feel that customer satisfaction and value are both independent and exclusive, in a sense, they seem to fall into a grey area of present and future. Let me tell you what I mean...
In my reference of "present and Future" I was alluding to the fact that customer satisfaction is in direct correlation with the current needs and expectations that a customer may have, while customer value refers to the benefit and sacrifices that are necessary to obtain said benefits. So are they dependent? in a sense, yes, in a way that a product or service can meet both a customers expectations and needs, as well as, be of proper quality and price. However, this does not mean that they are not exclusive. When in different forms of market, customer value and satisfaction may be enemies in terms of growth.
Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?
In my reference of "present and Future" I was alluding to the fact that customer satisfaction is in direct correlation with the current needs and expectations that a customer may have, while customer value refers to the benefit and sacrifices that are necessary to obtain said benefits. So are they dependent? in a sense, yes, in a way that a product or service can meet both a customers expectations and needs, as well as, be of proper quality and price. However, this does not mean that they are not exclusive. When in different forms of market, customer value and satisfaction may be enemies in terms of growth.
Can you think of how customer value and satisfaction can be used in producers business plan rather than the consumers idea of price, quality, and need?
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