After our lecture Thursday February 21st, involving the definition of a product, the differences between product items, lines, and mixes and the benefits of product lines I started to think of different scenarios. For example, lets say there is a company in good standing with a product mix rich with history and popularity with the consumer market. However, even with a loyal customer base they struggle to bring in new customers, do they add an additional product item? line?
Is this too much of a gamble? With a steady and loyal customer base the company has the funds to do so, but are they willing to spend all that money to introduce something new that could possibly flop? or damage the name the company has made for itself in its rich history?
Should the company hit? or stay?
No comments:
Post a Comment