Cody's Question was "Which of the three discussed forms of branding would be the most successful in a target market for Generation Y? (Individual, Family, Co-branding).
I feel that for Generation Y who are now becoming young adults Family branding would be the most advantageous, even though individual branding allows one company to individualize numerous product lines, Gen Y'ers are in the era of trends and they like to flaunt what they have. so having a product with high demand and a known logo or name will draw in Gen Y'ers that have to have the newest hottest item.
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