The Case of John Smith

In my idea of right I feel that John Smith should sell these names, he does have a research marketing business and that's is the idea of his business. I say, if the $8,000 is enough to cover costs or other expenses he would be foolish not to. However, as the AMA is concerned, the sale of names may be unethical. In terms of fairness the AMA states that they will reject manipulations and sales tactics that harm customer trust. I do not however feel that this is a common dilemma and that business (i.e. online and phone businesses) trade phone and email contacts regularly.