With the rapid growth in technology and the lighting quick passage of information companies are now looking to a more direct channel of marketing... the consumer. Like never before companies are looking directly to their reliable consumers for ideas, creativity, or even experimental products. This way of marketing which is increasing in popularity is know as "Crowdsourcing" which described in an article as being a way of soliciting a crowd for those creative ideas and product submissions.
Through 5 steps a company can receive directly reliable information into current and future products. These 5 steps include On-Demand Participation, Deep Targeting, Rewards and Reinforcement, Meaningful Scale, and Measurability. Do you all agree that this is the most advatageous way to market current and new products? If not, what would be a better alternative solution?
For more on the 5 Steps to Crowdsourcing, read this short article...
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