Response to Suzanne Koval (DPS)

Suzanne asks "Would you buy a new product from a company you know has satisfied you in the past?" My answer is yes, and I feel I can speak for the majority when I say that. Customer loyalty is one of the strongest assets a company has when introducing new products. Repeat customers are a tool that a company will use to cheaply market a new product via word of mouth. Companies with a large marketing mix will have the easiest time with this form of customer loyalty.