First seen during the 2012 Super Bowl the Mercedes Benz CLA is breaking the Mercedes tradition. Historically Mercedes Benz has numerous lines of luxury sedans, SUVs, and coupe style vehicles that carry the hefty luxury price tag, targeted toward an aging generation and adults with well paying careers. However this 2013 CLA is putting a dent in the Mercedes legacy, or is it?
With the majority of Americas purchasing power coming from you adults in the beginning stages of their professional lives, I feel that Mercedes is on the right track, People buying cars today do not fit the Mercedes tradition. To introduce a four door sedan that has the beautiful Mercedes look and luxury and target it towards young people who have just started their careers and still have a ton of school loans and start it at $29,995 is an effective strategy. But will this tarnish the Mercedes name? or does it promote a strong future? and is their intended target market for the CLA the right population to go to?
Check out the commercial that spiked my interest!
http://abcnews.go.com/Business/video/mercedes-super-bowl-ad-features-willem-dafoe-usher-18396869
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