To answer Will's question, "Do you think gender specific marketing is sexist?" I say no, gender specific marketing is simply a form of market segmentation. I too have been involved in many heated debates on this topic. In the end it all depends on what the company is trying to accomplish, when a company or business introduces a product they most certainly know who their intended buyer is going to be which causes them to tailor their advertisements. In these arguments sexism shouldn't be the only thing in question, for example, a product intended for the black community.
How do ethnic groups fair in market segmentation?
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