Recently I was watching Saturday Night Live or SNL. This program is by far one of the oldest running and well known and respected comedy program. During their hour long time slot on television they perform numerous skits and shows, some in the form of phony commercial advertisements. Now on one of these phony commercials they jokingly played into a stereotype for New Balance sneakers in the form of what type of people typically purchase them. Although this was meant to be comedy, it played on the fact that obese people tend to wear New Balance sneakers, thus making a commercial gearing it towards the obese population.
Even though this is not a direct advertisement from New Balance it still carries their name and logo. Do you think this is insensitive? Do you think they should have granted SNL the rights to portray their brand this way?
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